Digital marketing software can incorporate multiple digital content distribution platforms in order that organizations can design, plan, and perform marketing promotions on their own. The software also can be utilized by companies to perform an in-depth and real-time analysis of their marketing campaigns.
Proliferation of the internet and surging use of social media is encouraging companies to extend their spending on digital marketing also as on creating interactive and intuitive digital content, thereby fueling the adoption of digital marketing software.
“Global Digital Marketing Software Market was Valued at US$ XX Mn in 2018 and it is Expected to Reach More than US$ XX Mn by 2027, Likely to Grow with the CAGR of 15.1% During the Forecast Period”
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Increasing competition is impelling key industry players to undertake various strategic initiatives, like upgrading existing products, developing new products, striking partnerships, and making acquisitions, so as to strengthen their existing market position. Cloud deployment model for digital marketing software is estimated to realize traction over the forecast period because of cost-effectiveness and increased accessibility
Stringent government regulations, like GDPR in Europe, are anticipated to possess a big impact on the adoption of digital marketing software within the region. North America is projected to dominate the market throughout the forecast period, reaching a worth of USD XX billion by 2025. The expansion in APAC is primarily driven by the presence of half the world’s mobile users, highest social media users, rising trend of online shopping experience, and increasing internet connection and speed. All these factors are contributing to the expansion of the market in APAC
Burgeoning popularity of digital media, particularly in developing economies, like India and China, offers tremendous growth potential for digital advertising in APAC. Companies in China are increasing specialise in e-commerce and m-commerce as a crucial component of their overall sales strategy. Key industry players like Adobe Systems Incorporated, Oracle Corporation, SAP SE, Salesforce.com, inc., IBM Corporation, Marketo, Inc, Microsoft Corporation, HubSpot Inc., SAS Institute Inc., Act-On Software, and SimplyCast, among others, among others
Impact of COVID-19 on Economy, Industry and Company
The emergence of novel coronavirus has affected the global economy, industry dynamics and company’s top line. The entire ecosystem has to suffer the impact of this pandemic disease which would result in demand & supply gap, production delay and weak consumer demand of end products across industries.
At Bizizz Market Research, our analyst has done extensive research across industries and identified various methodologies which would assist C-Level executives to counter this ongoing threat and make informed business decisions.
Areas at which Bizizz Market Research would help decision makers are:
a) Insights on current demand & supply gap analysis
b) Impact on value chain and supply chain and strategies adopted to off set its impact
c) Impact on Industry / company revenue and predictive intelligence on forecast sales
d) In-depth analysis on market segmentation – both value and volume analysis
e) Market assessment, regional
and country attractiveness, competitive benchmarking
and entry strategy
f) Prioritizing strategies and
how it would impact company’s short to long-term business
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